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Expert Marketing by Anna

Anna's Previews Marketing System

The Marketing of real estate today is a multi faceted process. To obtain the highest possible value for your home, your property needs maximum exposure.  Each property represents a unique marketing challenge.  I am an innovator when it comes to marketing properties in today’s world.

Put my years of experience to work for you! I have the knowledge, experience, technology and resources available, to ensure that buyers will see your listing, that it will include information they want, and that I will be able to respond instantly to their inequities.

My customized multi-step marketing plan creates maximum exposure through a consistent and aggressive marketing approach. I build upon the core of the Coldwell Banker Previews system, by creating my own custom designed components that tailor the marketing plan for each individual property.   I go the extra mile to ensure that my listings obtain maximum exposure to the marketplace resulting in a quick sale for the highest price.

My customized, multi-step market proposal covers the key strategies that demonstrate how my exclusive Previews International Marketing System offers more.

The following pages outline the vast exposure available through my consistent and effective marketing plan.

Marketing Objective

  • Evaluate the seller’s needs
  • Analyze where buyers for the property will come from
  • Investigate potential target markets
  • Identify advantages of the property to the target market
  • Develop an advertising plan for maximum exposure to the target market

Creating A Partnership For Success

Utilizing the Coldwell Banker Marketing System, I will create a custom plan that will most effectively showcase your home. The most effective way to market your home is through a partnership uniting the strength of Coldwell Banker, my knowledge and experience and your assistance in presenting the home. The targeted goals are well defined:

  • Provide comprehensive services
  • Enable you to obtain the best possible price and terms for your home
  • Accomplish the sale in a timely manner

Bringing Buyers To Your Home

Analyzing where buyers come from allows me the ability to market your home more effectively.

While buyers use a variety of information sources to learn about homes for sale in their target neighborhood and price range, the vast majority will discover your home with the assistance of a real estate professional. Therefore, my comprehensive marketing plan will include networking with colleagues throughout the region to position your home to the right buyers. With 65 offices and more than 48,000 Sales Associates throughout Northern California, chances are a Coldwell Banker agent is currently working with a buyer who is in the market for a home just like yours.

In California over 90% of home shoppers are using the Internet, as part of their home search. An aggressive online marketing program is essential.

The Marketing Plan

My marketing plan is two tiered for maximum exposure.

It targets:

  • Buyers
  • Traditional media
  • Internet
  • Magazines
  • Direct mail
  • Television
  • Agents
  • Multiple Listing Service
  • Networking
  • Direct mail
  • Referrals

 Anna’s Marketing Plan For Buyers

My customized multi-step marketing plan creates maximum exposure through a consistent and aggressive marketing approach. I build upon the Coldwell Banker Previews system by creating my own custom designed components that tailor the marketing plan for each individual property. My listings obtain maximum exposure to the marketplace resulting in a quick sale for the highest price, because I go the extra mile.

Local Targeted Advertising

I showcase your home to millions of weekly readers, by aggressively advertising in the regions most widely read publications such as the San Francisco Chronicle, The Marin Independent Journal, The Wine Country Weekly, The Marin Scope etc. 

Property Brochure
I prepare a detailed color brochure for each of my listings with multiple photos and a comprehensive descriptions of the property.

Open Houses

I hold regular Sunday open houses when appropriate for the property presented.

Brokers Open Houses

I invite area agents to preview my listings by holding regular brokers open houses.

Networking

I belong to several top agent networking groups as well as Coldwell Banker’s Previews Property Specialist network of agents. This gives me a great forum to promote my listings to top producing agents in Marin and throughout the Bay area.

Just Listed Postcards

I send out Just Listed color postcards of your property in the local marketplace to advertise your home to potential local buyers.

Local Magazines

I advertise my listings in several local color magazines such as: Real Estate Marin, Real Estate San Francisco, Wine Country Real Estate, Real Estate Reader, Distinctive Homes, House and Home and others that may be appropriate for the property.

Previews Magazine and Previews Portfolio
They effectively and elegantly showcases your home to buyers in the luxury marketplace, and is direct mailed to affluent households around the country, and displayed in more than 3,700 Coldwell Banker offices worldwide. 

Unique Homes Magazine

Excerpts of the Coldwell Banker portion of Unique Homes Magazine, the magazine of luxury real estate, is published and distributed in Coldwell Banker offices worldwide.

The Wall Street Journal

It showcases some of the finest properties available. I advertise properties both in the USA edition as well as the World wide edition to reach more affluent buyers.

Direct Mail List

We developed a targeted direct mail list, so I can choose precisely the audience we want to reach. This effectively positions your home to more prospective buyers.

Property Brochure Distribution. 

I will distribute an electronic brochure of your property, to all agents in the San Francisco Bay area, as well as our network of 1,300 Previews Property Specialist throughout California. 

The Internet

It is becoming the most important tool for today’s homebuyers.  My listings are featured on the most popular Websites for maximum exposure. 

Anna’s Marketing Plan For Agents

Understanding Home Buyers

Real estate agents continue to be the leading information source used by homebuyers. In a world filled with newspaper advertisements, real estate magazines, yard signs and the Internet, the majority of home buyers find the home they ultimately purchase through the services of a real estate agent. 

Source: 2004 National Association of Realtors

Targeting Agents

Multiple Listing Service 

By listing your property on our North Bay Multiple Listing Service, it exposes your home to thousands of agents as well as potential buyers through their GreatHomes.org site. All listings on our MLS system are automatically uploaded into REALTOR.com, CaliforniaMoves.com and many other sites.

Brokers Open House

I invite other brokers in the community to your home in order to preview the listing and solicit their assistance in finding a buyer.

Property Brochure Distribution 
I will distribute an electronic brochure of your property through our exclusive network of Previews Property Specialists throughout California, and more than 65 Coldwell Banker offices in Northern California. Additionally,I will distribute the brochure of your property to all agents in the San Francisco Bay area.


Networking

I belong to several top agent networking groups as well as Coldwell Banker’s Previews Property Specialists network of agents. This gives me a great forum to promote my listings to top producing agents in Marin and throughout the Bay Area. 


Referral Network

Weekly sales meetings and regional meetings allow me to promote my listings.   Other Sales Associates then refer to their client databases to identify potential buyers and arrange viewing appointments.


Through my extensive marketing campaign, you can be assured that your home will receive maximum exposure to potential buyers worldwide.

This is but a brief synopsis of my marketing efforts for my listings.  Please call me for an appointment to discuss my detailed marketing plan for your property. 


Put my knowledge and many years of experience to work for you.

In challenging times, whether you are buying or selling, it is imperative to have an agent with a proven track record of success on your side.

Impeccable Client Service

A Track Record Of Distinction

“There is no substitute for hard work and experience.  I am successful when, and only when, my clients are satisfied beyond their expectations.   I am committed to building and maintaining lifetime relationships with my clients and providing them with a superior standard of service that reflects their needs and assures the highest possible level of customer satisfaction.   This is my commitment to you.”  Anna

 




I would love to include you in my list of satisfied clients
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